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ReelSurfer targets media with newest take on video clipping

April 12, 2013

Gigaom

Some of the best ideas come from people who don’t work for you: That’s a lesson startups learn time and again. Take ReelSurfer, for example. The Menlo Park, California-based video startup has been offering users an easy way to clip and share highlights of videos ever since it launched last summer, but is now courting media companies as well.

A big part of that idea has been to target folks who don’t actually shoot their own videos. “The majority of people just consume content online,” ReelSurfer co-founder Neil Jogeklar said during an interview this week. ReelSurfer wanted to give these people tools to become creative and mash up their favorite videos to construct highlight reels or share their favorite moments.

Reuters Play PageBut then something interesting happened: Reuters started using it to recut its own clips — and the team over at ReelSurfer felt like they were onto something. The startup…

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