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Why do people who won’t eat without checking Yelp ignore their doctor’s ratings?

April 12, 2013

Gigaom

From consumer health sites like ZocDoc and Vitals, to ratings agencies like Consumer Reports, consumers have plenty of options when it comes to finding reviews about doctors, hospitals, health plans and medication. But while reviews and ratings are beginning to help guide patients’ decisions and give providers feedback, a report out this week from PricewaterhouseCoopers shows that most people aren’t taking their medicine.

According to the report, 48 percent of the 1,000 individuals surveyed (who represent the U.S. demographic population) said that they read health care reviews online, while just 24 percent have written a review. Of those that have read reviews, 68 percent said that they used them to choose where to get health care.

It’s worth noting that those numbers are much higher than ones released by the Pew Internet & American Life Project in a report earlier this year. According to Pew, just one in five Americans…

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